Advanced Direct Response Editor Training Download
Direct Response Editor Training
Advanced Direct Response Editor Training By Advanced
Advanced Direct Response Editor Training Download
Master the art & science of direct response video ads.
The Advanced Direct Response Editor Training is a complete, step-by-step system for editors, agency teams, and founders who want ads that actually convert. Learn proven principles, frameworks, and editing processes used to produce thousands of winning creatives—so you ship more winners, faster.
Instead of scattered YouTube tips, you’ll get a structured curriculum: research, hooks, frameworks, asset management, and an 11-step editing process you can run for any brand or offer. Plus live Q&A, community support, and ready-to-use scripts and cheatsheets.
Advanced Direct Response Editor Training: What’s Included
- 20+ hours / 8 modules: A-to-Z training on DR strategy, creative frameworks, and pro editing workflows.
- Editing Process (11 steps): From research & scripting to modular builds, titles/effects, and final QC.
- Hooks & Frameworks: Three hook types, seven ad types, and repeatable structures for scale.
- Product & Customer Research: Benefits/features mapping, awareness & sophistication, angle selection.
- Asset Management: Folder architecture, digital asset manager, Drive Stream workflow.
- Live Weekly Q&A: Coaching and breakdowns to shortcut learning curves.
- Scripts, Guides & Cheatsheets: Copy-paste resources you can deploy immediately.
- Private Community: Feedback, accountability, and continual updates.
Advanced Direct Response Editor Training Modules
MODULE 1 COURSE OVERVIEW
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience & learn why most creatives FAIL at leveling up in their careers.
MODULE 2 DIRECT RESPONSE 101
2.1 – What is Direct Response?
2.2 – Why is Direct Response Important
2.3 – Branded Advertising vs. Direct Response
MODULE 3 PRE-REQS TO VIDEO EDITING
3.1 – What you need to get started
3.2 – Responsibilities as a Video Editor
3.3 – 5 Levels of a Performance Creative
3.4 – 5 Stages of Performance Ad Creative
MODULE 4 MASTERING MENTAL & CREATIVE STATES
4.1 – 3 States to Develop
4.2 – How to enter flow state
4.3 – Where to find inspiration
4.4 – 7 Tips to Become a Better Editor
MODULE 5 PRODUCT & CUSTOMER RESEARCH
5.1 – Product Benefit & Features
5.2 – Customer Research
5.3 – Customer Awareness Level
5.4 – Customer Sophistication Level
MODULE 6 PERFORMANCE AD CREATIVE
6.1 – The Truth about Performance Ads
6.2 – Video Ad Frameworks
6.3 – 3 Hook Types
6.4 – 7 Video Ad Types
MODULE 7 ASSET MANAGEMENT
7.1 – How to Organize Your Media Assets
7.2 – How to Create a Digital Asset Manager
7.3 – How to Use Drive Stream
MODULE 8 EDITING VIDEO ADS THAT SELL
8.1 – Video Ad Editing Process (11 Steps)
8.2 – How to Create Modular Clips
8.3 – Assembling Your Timeline
8.4 – Adding Titles, Effects, Colors & Overlays
8.5 – Winning Ad Breakdowns
BONUS WEEKLY LIVE Q & A ($1,500 VALUE)
Get access to all weekly trainings & previous recordings within the community. Get your questions asked and answered by the Expert himself… 4 hours a month. This is hands down one of the most VALUABLE parts of this program.
BONUS SCRIPTS, GUIDES & CHEAT SHEETS ($300 VALUE)
Copy & Paste our own video ad script templates we use every day at our creative agency.
What You’ll Learn (Outcomes)
- Create conversion-focused edits using proven DR frameworks and hooks.
- Run a repeatable 11-step process that scales across products and niches.
- Turn assets into modular builds for rapid iteration and variant testing.
- Use research (benefits, awareness, sophistication) to craft sharper angles.
- Ship faster with asset management, naming, and version control that your whole team can follow.
Why This Training Stands Out
- Execution over theory: Frameworks, checklists, and templates you can implement today.
- Built for teams & agencies: SOPs to onboard editors and standardize quality.
- Proven at scale: Methods forged across thousands of ads for hundreds of brands.
- Community + coaching: Weekly Q&A and feedback to keep momentum high.
Who Is This For?
- Video editors leveling into direct response.
- Agencies & brands training teams to produce consistent winners.
- Entrepreneurs & marketers who want ads that drive measurable revenue.
- Beginners seeking a clear, professional curriculum from scratch.
Bonuses
- Weekly Live Q&A (recordings included) for ad teardowns and process tuning.
- Scripts, Guides & Cheatsheets to speed up scripting and editing.
Key Benefits
- ✅ Higher win-rate creatives with less trial and error
- ✅ Faster production via modular timelines & tested frameworks
- ✅ Clear SOPs for teams and freelancers
- ✅ Confident hook ideation and angle selection
- ✅ Consistent results across brands and offers
Conclusion
If you want ads that sell—consistently—this program gives you the exact frameworks, editing process, and resources to do it at scale. Learn the playbook, apply the steps, and start shipping winners.
Download Advanced Direct Response Editor Training.
