Chase Dimond & Jimmy Kim – eCom Email Certified
eCom Email Certified
eCom Email Certified BY Chase Dimond & Jimmy Kim
Chase Dimond & Jimmy Kim – eCom Email Certified Download
Chase Dimond & Jimmy Kim – eCom Email Certified is a comprehensive certification program for email and SMS marketing built by Chase Dimond and Jimmy Kim. This hands-on, results-driven course distills decades of retention marketing experience into a structured curriculum that takes you from fundamentals to advanced automation, deliverability, and analytics. The program combines practical playbooks, templates, interactive quizzes, and real-world examples so freelancers, agency marketers, brand teams, and ecommerce professionals can implement winning retention systems that scale revenue and improve customer lifetime value.
Designed for immediate application, the course focuses on techniques that move the needle: list growth and segmentation, inbox deliverability, conversion-focused design and copy, behavior-triggered automations, campaign architecture, analytics, and AI-assisted optimization. With lifetime access and deep module-level training, eCom Email Certified equips you to run profitable email and SMS programs that retain customers and drive repeat purchases.
What’s Included
This certification contains 25+ hours of instruction across 175+ lessons and modules, interactive quizzes, playbooks, capture and SMS strategies, and a rich bonus pack of tool reviews and platform masterclasses.
- Core training: retention marketing fundamentals, deliverability, design, copywriting, strategy, segmentation, automations, campaigns, analytics, and AI for email
- 175+ module lessons and interactive quizzes covering practical implementations
- Playbooks for welcome, post-purchase, re-engagement, VIP loyalty, product launches, and more
- Pop-up and email capture strategies to grow lists and improve conversion
- Complete SMS marketing module with behavior-triggered flows and compliance best practices
- Bonus pack: ESP and third-party tool reviews, Klaviyo and Omnisend masterclasses, agency accelerator resources, and expert interviews
- Lifetime access and ongoing updates
Modules Overview
Module 1: Retention Marketing Fundamentals
Build a rock-solid foundation for email and SMS marketing. Learn the core principles, best practices, and essential setup steps required to create a powerful e-commerce retention system.
What’s Inside:
- 8 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- What Is Retention Marketing?
- Why Email Marketing Still Wins
- Email Infrastructure & Setup Basics
- Understanding Email Lists
- Introduction to Segmentation
- Email Campaign Fundamentals
- Deliverability Basics
- Compliance & Legal Requirements
Module 2: Deliverability
Deliverability determines whether your emails actually reach the inbox. This module walks you through the technical and strategic steps needed to improve inbox placement and protect sender reputation.
What’s Inside:
- 11 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- What Is Deliverability?
- Core Factors That Impact Inboxing
- Key Metrics: Bounce Rates & More
- Authentication Protocols (SPF / DKIM / DMARC)
- Sender Reputation Management
- Spam Traps & Blacklists
- Deliverability Optimization Techniques
- IP Warming
- Advanced List Hygiene Practices
Module 3: Design & Styling
Master conversion-driven email design. Learn how to create visually appealing, accessible, and high-performing templates that look great across devices.
What’s Inside:
- 12 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Email Design Principles
- Template Systems
- Image Best Practices
- Responsive Email Design
- Typography in Email
- CTA Design & Placement
- Advanced Layouts & Grid Systems
- Accessibility (ALT Text)
- Interactive Email Elements
- Personalized Design Components
- Brand Design Systems
- A/B Testing for Design
Module 4: Copywriting
Copy is the engine of email marketing. This module shows you how to write subject lines, stories, and conversion-focused emails that engage your audience and drive sales.
What’s Inside:
- 12 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Email Copywriting Foundations
- High-Converting Subject Lines
- Writing for Engagement
- Direct-Response Techniques
- Storytelling for Email
- Personalization & Segmented Messaging
- Conversion-Focused Copy
- Copy for Different Campaign Types
- Optimization & Testing
- Dynamic Copy & Advanced Personalization
- Developing Your Brand Voice
- Writing for AI-Assisted Workflows
Module 5: Email Strategy for eCommerce
Learn how to build strategic email sequences that guide customers from first interaction to repeat purchase—while boosting retention and lifetime value.
What’s Inside:
- 8 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Email Strategy Foundations
- Welcome Sequence Strategy
- Event-Based Marketing
- Product Launch Emails
- Re-Engagement Frameworks
- VIP & Loyalty Programs
- Omnichannel Campaign Strategy
- Performance Tracking & Optimization
Module 6: Audience Management & Segmentation
Unlock higher engagement and revenue through smart segmentation. Learn how to manage lists, interpret user behavior, and create lifecycle-based customer journeys.
What’s Inside:
- 13 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Audience Management Fundamentals
- List Growth & Acquisition
- Basic Segmentation
- List Hygiene Essentials
- Behavioral Segmentation
- Advanced Growth Methods
- Preference Management
- Engagement-Based Segments
- Cross-Channel Segmentation
- Advanced Segmentation
- Lifecycle Segmentation
- Data-Driven Optimization
- MVC Framework
Module 7: Automations & Behavioral Triggers
Turn your email system into a 24/7 revenue engine. Build powerful automated flows that respond to customer behavior and optimize every step of the buying journey.
What’s Inside:
- 9 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Automation Foundations
- Essential Automation Setup
- Abandoned Cart Flows
- Multi-Step Customer Journeys
- Behavioral Triggers
- Post-Purchase Sequences
- Automation Testing & Optimization
- Advanced Triggering
- High-Level Abandoned Cart Recovery
Module 8: Campaigns (Newsletters & Announcements)
From content-driven newsletters to high-impact promotions, learn how to build campaigns that convert consistently.
What’s Inside:
- 14 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Email Campaign Fundamentals
- Newsletter Creation
- Product Launch Campaigns
- Campaign Tracking Basics
- Advanced Newsletter Methods
- Seasonal & Event Campaigns
- Promotions & Discounts
- Campaign A/B Testing
- High-Impact Product Launch Emails
- Segmented Newsletters
- Omnichannel Campaigns
- ROI Measurement
- Advanced Segmentation for Campaigns
- Personalization Frameworks
Module 9: Analytics & Data
Master the data behind your marketing. Learn how to track performance, analyze customer behavior, and use testing frameworks to scale your results.
What’s Inside:
- 9 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Core Email Metrics
- Basic Reporting
- Advanced Performance Metrics
- Segmentation Analytics
- Data-Driven Optimization
- Attribution Deep Dive
- A/B & Multivariate Testing
- Predictive Analytics
- Cohort Analysis & Retention Tracking
Module 10: AI & Email
See how AI is reshaping email marketing and learn how to integrate AI tools to enhance personalization, timing, and content creation.
What’s Inside:
- 5 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- AI in Email Marketing
- AI-Powered Send Time Optimization
- AI Subject Line Tools
- AI Personalization
- AI Copywriting Assistance
Module 11: Playbooks
Get ready-to-use systems and frameworks for every major touchpoint in the customer journey—from onboarding to re-engagement.
What’s Inside:
- 10 Deep-Dive Video Lessons
- Interactive Quiz
Topics Covered:
- Welcome Series Playbook
- Post-Purchase Nurture
- Simple Re-Engagement Playbook
- VIP Loyalty Flows
- Product Launch Retention Playbook
- Seasonal Campaign Strategy
- Customer Lifecycle Playbook
- Subscription Renewal Flows
- Referral Program Framework
- Advanced Re-Engagement Strategies
- High-Value Customer Retention Framework
Module 12: Pop-Ups & Email Capture
Turn strangers into subscribers with high-converting pop-ups and forms. Learn design principles, incentives, and behavioral targeting.
What’s Inside:
- 10 Deep-Dive Video Lessons
- Interactive Quiz
Topics Covered:
- Email Capture Foundations
- Simple Pop-Up Design
- Incentive Strategy
- Embedded Forms
- Desktop vs Mobile Capture
- Advanced Targeting
- Exit-Intent Pop-Ups
- Gamified Capture
- Segmented Capture Forms
- Behavioral Trigger Pop-Ups
Module 13: SMS Marketing
Discover how to integrate SMS into your retention strategy to boost conversions, drive traffic, and engage customers instantly.
What’s Inside:
- 10 Deep-Dive Video Lessons
- Interactive Quiz
Topics Covered:
- SMS Marketing Basics
- Setting Up SMS Campaigns
- Core SMS Examples
- SMS Performance Tracking
- Behavior-Based SMS
- Personalized SMS Messaging
- Advanced SMS Promotions
- Email + SMS Integration
- SMS Compliance
- Best Practices & Key Takeaways
BONUS PACK: ESP Reviews, Tools, Agency Insights, Klaviyo & Omnisend Courses
A complete deep dive into today’s most important tools, platforms, and agency strategies—ideal for anyone looking to scale professionally.
What’s Inside:
- 100+ Bonus Videos
- 6 Expert Interviews
Topics Covered:
- ESP Tool Reviews
- 3rd Party Tool Reviews
- Email Agency Insights
- Klaviyo Mastery
Key Benefits
- Comprehensive, outcome-focused training across email and SMS
- Actionable templates, playbooks, and platform-specific walkthroughs
- Improved deliverability and inbox placement techniques
- High-converting design and copy frameworks
- Advanced segmentation and data-led optimization
- Automations that increase revenue without increasing ad spend
- Bonus resources for ESP selection, Klaviyo and Omnisend mastery, and agency scaling
Bonuses
The program includes an extensive bonus pack with ESP and third-party tool reviews, a Klaviyo masterclass, an Omnisend masterclass, agency accelerator resources, expert interviews, and dozens of supplemental videos to support implementation. These bonuses are included with the course to help you evaluate tools, scale operations, and deepen platform skills.
Why Choose eCom Email Certified?
This program is built by practitioners who have generated real revenue for e-commerce brands.
The curriculum blends technical rigor with tactical playbooks so you not only learn concepts but also implement high-impact campaigns.
The course emphasizes deliverability, segmentation, and automation—areas that directly affect revenue and retention.
You get templates, platform-specific walkthroughs, and expert guidance designed to produce measurable results quickly.
Who Is This For?
- Freelancers wanting to add retention marketing and land high-value clients
- Agency marketers who manage email and SMS for e-commerce brands
- Brand marketers are responsible for retention, lifecycle, and CRM
- E-commerce operators and growth managers aiming to increase LTV and repeat purchases
- Anyone seeking certification and practical skills in modern email and SMS marketing
Instructors
Chase Dimond is an email marketing expert known for high-performing Klaviyo flows and revenue-focused strategies.
Jimmy Kim brings deep ecommerce and retention expertise. Together, they provide tactical workflows, platform tutorials, and agency-grade playbooks based on years of client work and scalable campaigns.
Conclusion
Chase Dimond & Jimmy Kim – eCom Email Certified delivers a complete, practical path to mastering email and SMS for e-commerce. The training balances technical fundamentals with conversion-focused tactics and tested playbooks so you can implement programs that increase retention and revenue. Whether you are building agency services, improving brand performance, or scaling internal retention efforts, this certification provides the frameworks and assets to execute high-impact campaigns.
Enroll eCom Email Certified by Chase Dimond & Jimmy Kim.
Sale Page: https://www.ecomemailcertified.com/
