Digital Marketer – Digital Marketing Mastery 2022

Digital Marketer – Digital Marketing Mastery 2022 Download

Digital Marketer – Digital Marketing Mastery 2022 is a complete, hands-on certification program that trains you to become a “T-shaped” marketer — someone who links core digital disciplines together while mastering 1–3 specialties. This on-demand course gives you practical frameworks, templates, and a certification pathway to plan, launch, and optimize full-funnel marketing systems that convert.

Why This Course?

Generalists and narrow specialists are no longer enough. The market rewards agility — practitioners who understand the full customer journey and can execute across disciplines. Digital Marketing Mastery teaches you the Customer Value Journey, core messaging, audience avatars, and how to stitch content, paid ads, email, search, community, and data into repeatable marketing machines.

What You Get

• 10 core modules covering the full digital marketing stack.
• 105 video lessons (≈16 hours total).
• Customer Value Journey handout, Customer Avatar worksheet, Core Message Canvas.
• Full-color 149-page workbook + 16-page final exam study guide.
• Pacing calendar, final exam, and Digital Marketing Specialist certification on passing.

Course Curriculum (Modules)

• Module 1 — Core Concepts of Digital Marketing: Role of digital marketing and strategy foundations.
• Module 2 — Knowing Your Customer: Build the Customer Avatar & Core Message Canvas.
• Module 3 — Customer Value Journey: Map the steps that turn strangers into raving customers.
• Module 4 — Content Marketing: Content types, distribution, and content-as-conversion engines.
• Module 5 — Social Media: Social strategy, engagement, and community building.
• Module 6 — Digital Advertising: Paid traffic fundamentals, landing pages, ad creative & copy.
• Module 7 — Search Marketing: SEO basics to generate sustainable organic traffic.
• Module 8 — Email Marketing: High-converting campaigns, segmentation, and lifecycle flows.
• Module 9 — Community Management: Build communities that drive retention and referrals.
• Module 10 — Data & Optimization: Measurement, testing, and iterative optimization tactics.

Who Is This For?

• Entrepreneurs and founders who need a full marketing playbook.
• Freelancers and agency pros who want to expand their service offering.
• In-house marketers who must coordinate cross-channel teams.
• Students and career-switchers seeking a market-ready certification.

Outcomes & Benefits

• Design A→Z marketing strategies that convert across the funnel.
• Understand and apply the Customer Value Journey to increase LTV.
• Create integrated campaigns that connect content, ads, email, and search.
• Get certified as a Digital Marketing Specialist — a tangible credential for employers and clients.

Course Details & Logistics

• Duration: ~16 hours of video content (self-paced).
• Materials: Workbook (149 pages), worksheets, handouts, and study guide.
• Assessment: Final exam (3 attempts allowed); certification awarded on passing.
• Access: On-demand via DigitalMarketer Lab after purchase.
• Recommended Study Time: 3–7 days intensive or 14–21 days part-time for full mastery.

Frequently Asked Questions

Who is this course for?

This course is for anyone who needs a practical, end-to-end understanding of digital marketing — business owners, agency teams, freelancers, and marketers leveling up their careers.

How will this help my career or business?

You’ll gain a repeatable framework for building full-funnel campaigns, the templates to execute them, and certification to prove your competence to clients or employers.

What if I fail the exam?

You may retake the test up to two times (three attempts total). If needed, you can retake the class before attempting again.

Do I get lifetime access?

Access is provided via DigitalMarketer Lab. Check the product terms for access length and updates at purchase.

Why Now?

Marketing moves fast. Becoming T-shaped gives you adaptability and marketability — the ability to lead strategy, execute across channels, and measurably grow revenue. Digital Marketing Mastery arms you with the frameworks and tools to do exactly that.

Conclusion

Digital Marketing Mastery 2022 is a practical, certification-backed program built to make you an effective, multi-disciplinary marketer. If you want the frameworks, worksheets, and credential to plan and run campaigns that drive growth — this course is designed for you.