Molly Pittman – Smart Paid Traffic
Smart Paid Traffic Course By Molly Pittman
Molly Pittman – Smart Paid Traffic Course Free Download
Molly Pittman – Smart Paid Traffic Download
Molly Pittman – Smart Paid Traffic is Molly Pittman’s complete, on-demand paid traffic program designed to help you master Facebook and Meta ads, build profitable campaigns, and become a highly skilled media buyer in any niche or industry. Instead of piecing together random tactics from YouTube or outdated courses, you get a structured 12-module system that walks you step by step through strategy, implementation, optimization, and scaling.
Built from the exact curriculum of the renowned “Train My Traffic Person” mentorship, Smart Paid Traffic gives you the same core training, Q&A recordings, templates, and worksheets at a fraction of the price. Whether you are new to paid traffic or already managing campaigns, this program shows you how to adapt to privacy changes, beat rising ad costs, and create a reliable traffic engine that grows any business.
What You Get Inside Smart Paid Traffic
- 12 core modules of strategy sessions covering Molly’s full 9-step Traffic System
- 40+ hours of in-depth training on planning, launching, analyzing, and scaling campaigns
- 50+ how-to implementation tutorials showing every step inside the ads manager
- Resource library with worksheets, templates, and checklists used by pro media buyers
- Recorded Q&A sessions from the latest live semester of Train My Traffic Person
- On-demand access so you can follow the program at your own pace
- Up-to-date training designed for the 2025 traffic landscape and iOS privacy changes
Why Smart Paid Traffic Is Different
Smart Paid Traffic is not a quick hack or a single “ad trick.” It gives you a repeatable traffic system that works even when algorithms change. Molly Pittman has overseen more than $100 million in ad spend and managed campaigns in diverse industries, from ecommerce and info products to services and SaaS. Inside this program, she hands you the same frameworks, checklists, and processes she uses with real clients and agencies.
- Up-to-date for iOS 14+ and privacy changes – learn how to track, optimize, and scale in a world of limited data.
- Platform-agnostic foundations – focus on principles that apply to Facebook, Instagram, and beyond.
- Full funnel view – offers, creatives, customer research, retargeting, and multi-channel scaling.
- Real-world examples – over-the-shoulder walkthroughs of campaigns, structures, and dashboards.
Molly Pittman – Smart Paid Traffic Course Curriculum
Across 12 modules, you learn Molly’s 9-step Traffic Engine for building profitable paid traffic systems that survive algorithm changes and platform updates.
Course Curriculum:
SESSION 1:
SETTING THE STRATEGY:
LIVE STRATEGY SESSIONS
- ⊕ How to Think Like a Media Buyer
- ⊕ Planning Your Traffic System
- ⊕ Look Inside an Ecommerce Traffic System
- ⊕ Look Inside a Non-Ecommerce Traffic System
- ⊕ Look Inside a Local Traffic System
- ⊕ Defining Your Business Objective
- ⊕ Resource Roundup
RESOURCES
- ⊕ Traffic System Planning Sheet
SESSION 2:
CRAFTING THE OFFER:
LIVE STRATEGY SESSIONS
- ⊕ The Offer Formula: Part 1
- ⊕ The Offer Formula: Part 2
- ⊕ How to Build a High Converting Lead Magnet: Part 1
- ⊕ How to Build a High Converting Lead Magnet: Part 2
- ⊕ Funnel Map # 1: Lead Magnet to Core Offer
- ⊕ Funnel Map # 2: Mini Class Funnel
- ⊕ Funnel Map # 3: Webinar Funnel
- ⊕ Funnel Map # 4: Lead Magnet to Low Dollar Offer
- ⊕ Funnel Map # 5: Lead Magnet to Sales Call
- ⊕ Funnel Map # 6: Free Item / Service to Upsell
- ⊕ Funnel Map # 7: Butter Chicken
- ⊕ Funnel Map # 8: Pre-sell Article
- ⊕ Funnel Map # 9: % Off Store or Product
- ⊕ Ultimate Product Page: Part 1
- ⊕ Ultimate Product Page: Part 2
- ⊕ Mini Site: Part 1
- ⊕ Mini Site: Part 2
- ⊕ High Converting E-Commerce Acquisition Funnels: Part 1
- ⊕ High Converting E-Commerce Acquisition Funnels: Part 2
SESSION 3:
DEFFINING THE WHO AND WHY:
LIVE STRATEGY SESSIONS
- ⊕ What You Need to Know About the Who
- ⊕ Market Centric vs. Product Centric
- ⊕ How Do I Find My Avatar?
- ⊕ Getting Into the Mind of Your Avatar
- ⊕ Sipping on Potions
- ⊕ Transformation Grid
- ⊕ Answer These Questions
- ⊕Action Steps
RESOURCES
- ⊕ Customer AvatarQuestionnaire
- ⊕ Customer Persona Canvas
- ⊕ Transformation Grid
- ⊕ Hook Questionnaire
SESSION 4:
IDEATING COMAIGN ASSETS:
LIVE STRATEGY SESSIONS
- ⊕ Select Your Copy Styles
- Ad Multiplier Step 1
- ⊕ Select Your Creative Styles
- Ad Multiplier Step 2⊕ Action Steps
- ⊕ BONUS: How to Create Long Form Ad Copy
- ⊕ BONUS: Copywriting Training w/ Alex Cattoni
SESSION 5:
LIVE STRATEGY SESSIONS
⊕ My Update to BOOM’s Targeting
⊕ Copy Tips with Molly
⊕ Copy Formulas with Ezra
⊕ High Converting Creatives
⊕ FB Video Ad Formulas with Ezra
⊕ BOOM Creatives with Boris
⊕ Action Items
RESOURCES
⊕ Targeting Research Exercise
SESSION 6:
LIVE STRATEGY SESSIONS
- ⊕ Campaign Objective
- ⊕ How to Set Up a Conversion Campaign
- ⊕ How to Set up a Traffic Campaign
- ⊕ How to Set Up ABO Campaign
- ⊕ How to Set Up a CBO Campaign
- ⊕ Lifetime vs Daily Budgets
- Placements
- ⊕ Audience Insights
- ⊕ Dynamic Creative
- ⊕ How to Find your Post ID
- ⊕ How to Set Up an Organic Post or Previous Ad as a New Ad
- ⊕ Look-A-Likes
- ⊕ Super Look-A Likes
- ⊕ Advanced Look-A-Likes
- ⊕ How to Use Ad System Planning Sheets
RESOURCES
- ⊕ Worksheets
SESSION 7:
LIVE STRATEGY SESSIONS
- ⊕ The How & Why of UTM Parameters
- ⊕ An Introduction to Google Analytics
- ⊕ [Advanced] Smarter Scale With Customer Value Velocity
- ⊕ An Introduction To Facebook Events Manager
- ⊕ [Case Study] Facebook Ads ⊕ Managers Limitations / Analyzing Performance With Google Analytics
- ⊕ An Introduction To The Campaign Performance Tracking Sheet
- ⊕ Filling Out The Campaign Performance Tracking Sheet – ⊕ Post iOS15 Tracking Strategies
- ⊕ [Deep Dive] Setting Up Google Analytics
RESOURCES
- ⊕ Tracking Sheet
SESSION 8:
LIVE STRATEGY SESSIONS
- ⊕ How to Audit a Traffic Campaign (or System)
- ⊕ Audit of BOOM’s FB Ad Account
- ⊕ Audit of Smart Marketer’s Recent Launch
- ⊕ On-Site Optimization & Heat Maps
- ⊕ Troubleshooting inside BOOM’s FB Ad Account
RESOURCES
- ⊕ Traffic Plan Worksheet
SESSION 9:
HOW TO VIDEOS
- ⊕ CBO Best Practices
- ⊕ Scaling with CBO
- ⊕ Scaling with Automated Rules
- ⊕ Scaling to $100k/day in Ad Spend
SESSION 10:
HOW TO VIDEOS
- ⊕ Dynamic Product Ads
SESSION 11: SESSION DETAILS
HOW TO VIDEOS
- ⊕ YouTube Retargeting with Tom Breeze
- ⊕ Google Ads with Mike Rhodes
RESOURCES
- ⊕ Google Ads Audit Checklist
SESSION 12: SESSION DETAILS
HOW TO VIDEOS
- ⊕ Agency & Freelancing with James Schramko
- ⊕ Demystifying Facebook’s Conversion API with Aaron Bailey
- ⊕ 8-Step Social Media Plan with Laura Palladino
- ⊕ Juicing Blog Content with Laura Palladino
- ⊕ Advertorials with Nehal Kazim
- ⊕ Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie
Module 1 – Setting the Strategy
Get a complete overview of Molly’s 9-step Traffic System and the mindset of a professional media buyer. You learn how to think about traffic strategically, set realistic goals, and understand how campaigns fit into the overall business model rather than just chasing cheap clicks.
Module 2 – Crafting the Offer
No ad strategy can fix a weak offer. This module shows you how to craft compelling offers that convert, whether you sell ecommerce products, coaching, info products, or software. You learn how to align your offer with the customer journey and build campaigns around what people actually want to buy.
Module 3 – Defining the Who & Why
Learn how to define your ideal customer, understand their motivations, and map their objections. You discover how to translate this into targeting, messaging, and angles that make your ads feel relevant and compelling instead of generic.
Module 4 – Ideating Campaign Assets
This module focuses on campaign ideas and hooks. Molly shares 20 proven hook formulas you can adapt to any business, helping you brainstorm angles for creatives, headlines, and ad copy that stand out in crowded feeds.
Module 5 – Creating Campaign Assets
Turn your hooks and strategy into real ads. Learn how to build scroll-stopping creatives, persuasive copy, and strong landing experiences. Molly guides you through transforming your research and ideas into ready-to-launch ad sets and campaigns.
Module 6 – Building & Launching the Campaign
Campaign structure can make or break performance. This module shows you how to set up campaigns correctly inside Facebook Ads Manager, choose objectives, organize ad sets, configure budgets, and launch in a way that gives you clean data and stable results.
Module 7 – Analyzing the Results
Once the data starts coming in, you need a process to read it. Learn how to interpret metrics, identify winners and losers, and understand performance in a world where tracking is fragmented by privacy updates. You see how to track beyond the ad platform and make decisions based on the right KPIs.
Module 8 – Optimizing Your Campaign
Most campaigns do not work perfectly on day one. Molly walks you through a 5-step troubleshooting process to diagnose problems, adjust creatives, audiences, bids, and budgets, and rescue campaigns that are underperforming instead of pausing everything and starting over.
Module 9 – Scaling the Campaign
When you find a winner, you need to scale without breaking it. Learn Molly’s approach to vertical scaling (increasing budgets) and horizontal scaling (duplicating, new audiences, new creatives). You see how to grow spend while protecting profitability and account health.
Module 10 – Retargeting
Retargeting is one of the most profitable levers in paid traffic. This module teaches you how to structure retargeting campaigns, segment warm audiences, and build sequences that turn interest into purchases, increasing overall ROAS and customer lifetime value.
Module 11 – Scaling to Other Traffic Channels
Once your Facebook system works, you can expand to other platforms like Google and YouTube. Learn how to adapt your offers and creatives to new channels, diversify your traffic sources, and reduce your dependency on any single platform.
Module 12 – How to Succeed as a Media Buyer
The final module focuses on your career and long-term growth. You learn how to operate like a professional media buyer, communicate with clients or stakeholders, manage accounts, and continue sharpening your skills as platforms evolve. You also get an introduction to running TikTok ads and how they fit into a modern paid traffic mix.
Who Is Smart Paid Traffic For?
- Freelancers and agencies who manage client campaigns and want reliable systems to deliver results.
- In-house marketers responsible for scaling acquisition without blowing the budget.
- Business owners who want to understand paid traffic deeply enough to run it themselves or manage a team.
- New media buyers who prefer a full A–Z roadmap instead of wasting money on trial and error.
- Ecommerce, info, service, and SaaS brands looking to build a scalable, profitable traffic engine.
Why Choose Smart Paid Traffic?
- Based on a proven mentorship program trusted by over 100,000 marketers and business owners.
- Uses real-world systems that have worked across multiple industries and ad accounts.
- Up-to-date content designed for the current privacy and tracking landscape.
- On-demand, flexible learning – no live calls or strict schedule required.
- Get the full traffic system at a fraction of the original investment.
Conclusion – Build a Profitable Traffic Engine in 2025 and Beyond
Smart Paid Traffic by Molly Pittman gives you everything you need to plan, launch, optimize, and scale profitable Facebook and Meta ad campaigns, even as platforms and privacy rules keep changing. With Molly Pittman’s 9-step Traffic System, detailed implementation tutorials, and ready-to-use templates, you will no longer guess what to do with your ad account. You will follow a proven structure that turns ad spend into predictable growth.
If you are serious about mastering paid traffic and becoming the kind of media buyer businesses rely on, this course is a complete roadmap.
Download Molly Pittman – Smart Paid Traffic.
Sale Page: https://smartmarketer.com/smart-paid-traffic/
