Molly Pittman – Smart Social Media
Smart Social Media
Smart Social Media By Molly Pittman
Molly Pittman – Smart Social Media Download
The Complete On-Demand System to Build, Amplify, and Monetize Social Media for Real Growth
Molly Pittman – Smart Social Media is a practical, results-first training program designed to teach you how to run social media like a professional. Built around the five-step I.C.O.S.A. framework used to scale major e-commerce brands, this course combines strategy, step-by-step how-tos, templates, and recorded Q&As so you or your team can create predictable content systems that drive traffic, sales, and long-term brand equity.
Smart Social Media is ideal for founders, marketers, in-house teams, agency operators, and aspiring social media managers who need an actionable playbook to produce consistent, measurable results rather than random posts and wishful thinking.
Course structure and session highlights
Session 1 — Think Like a Social Media Manager
Foundations: mindset, role expectations, and sector walkthroughs for SaaS, ecommerce, and info products. Includes practical Q&A and implementation feedback.
Session 2 — Forging Your Brand Identity
Brand voice, visual tone, and the identity worksheet to align creative and messaging across platforms.
Session 3 — Finding Your Customer Avatar
Customer persona workshop, transformation grid, and templates to map the buyer journey and write with clarity.
Session 4 — Setting Social Media Goals
Platform walkthroughs, goal setting, and measurement frameworks so you know which metrics matter for growth and revenue.
Session 5 — Content Strategy & I.C.O.S.A.
A deep dive into the five-step system with examples and initial campaign blueprints you can implement immediately.
Session 6 — Content Ideation
Tools and processes for consistent idea generation, performance evaluation, and creative batching.
Session 7 — Content Creation
Video formulas, blog process, editing for consumption, visual systems, and practical templates for higher production quality.
Session 8 — Content Optimization
Formatting for platform specifics, resizing, and conversion-focused creative tweaks that improve reach and engagement.
Session 9 — Content Syndication
Technical how-tos for uploading and syndicating across YouTube, Facebook, Instagram, Pinterest, and stories formats.
Session 10 — Content Amplification
How to use paid ads and emails to amplify winners and get more value from organic work.
Session 11 — Content Data & Analysis
Measurement systems, analytics tools, and a repeatable re-ICOSA process for continuous improvement.
Session 12 — Customer Communication
Responding to feedback, reputation protection, and creating consistent brand voice in social responses.
Session 13 — Giveaways and Contests
Rules, mechanics, and promotion strategies for high-impact contests that grow lists, engagement, and social proof.
Every session includes hands-on resources and action items so learning turns into measurable outputs.
Resources, templates, and practical tools
- Brand Identity Worksheet, Customer Persona Canvas, Transformation Grid, Content Grid, and production checklists.
- Video gear lists, headline formulas, blog and email templates, and publishing workflows.
- Step-by-step worksheets to plan campaigns, measure performance, and replicate wins.
- Recorded Q&As with feedback on student work so you learn how to correct course fast.
Bonuses included
Ambassador Blueprint
A complete training on building a brand ambassador program: recruitment, onboarding, creative guidelines, ad integration, and operational playbooks.
Zipify Pages Membership
Access to page templates and landing page tools to launch social funnels and capture traffic.
Additional bonus templates and resources
Ad copy templates, legal contracts, ambassador application forms, pitch decks, checklist items, and more to shortcut execution.
What this course delivers
- Thirteen modular sessions of updated strategy and implementation training delivered on demand.
- A resource library of worksheets, calendars, and fill-in-the-blank templates so you can immediately apply every lesson.
- A repeatable 5-step I.C.O.S.A. process for ideation, production, optimization, syndication, and amplification.
- Recorded Q&A and feedback sessions that show how instructors review real student work and solve real problems.
- Guest lessons from four industry experts covering branding, design, project management, and advanced content tactics.
Who teaches it and why it matters
The program is presented by Laura Palladino, Smart Marketer’s marketing director, who helped build high-growth brands and scale content engines. The curriculum reflects modern platform changes and proven ecommerce results. The framework taught here was used to help build a multi-seven-figure brand and to generate millions in direct revenue and downstream value when paired with paid and email channels.
Core framework — I.C.O.S.A.
Define Your Brand Voice (Ideation)
Listen to customers and data, join conversations they already have, and craft hooks that get attention.
Identify Major Content Themes (Creation)
Produce specific content that drives conversations and captures attention across the customer journey.
Maximize Campaign Visibility & Impact (Optimization)
Format and optimize creative so it works on every platform your audience uses.
Leverage All Platforms (Syndication)
Repurpose and publish in different formats and channels to expand reach.
Scale Winners, Upcycle Losers (Amplification)
Use paid amplification to scale winning content and iterate on underperformers.
I.C.O.S.A. turns scattered posting into a production engine that feeds ads, emails, product pages, and community touchpoints.
Real outcomes and proven impact
The ICOSA framework and tactics taught in this course have driven millions in direct sales and dramatically amplified paid and email channels. One case study shows organic social producing multimillion-dollar revenue while also supplying the highest-performing creative for ads and emails.
Well-executed social systems reduce customer acquisition cost, increase lifetime value, and build a defensible brand that cannot be easily copied by price competition.
Who should enroll
- Marketing leaders who need scalable content systems.
- Founders who want repeatable acquisition and retention channels.
- In-house social managers and junior hires who need a professional playbook.
- Agency teams seeking turnkey frameworks to deliver predictable client results.
Format and commitment
On-demand video modules let you set your own schedule. action items keep you accountable. The mix of strategy sessions, how-tos, and Q&As makes this course suitable for both self-paced learners and teams implementing .
Conclusion
Molly Pittman – Smart Social Media is not theory dressed as training. It is a production system, a content engine, and a hands-on playbook that equips you to consistently create content that converts. With updated modules, expert guests, and practical templates, this course gives you everything needed to turn social into a core growth channel for your brand. If you want measurable social ROI, predictable creative, and a repeatable process for scaling content, this program gives you the roadmap and the tools to get there.
Sale Page: https://landing.smartmarketer.com/pages/smart-social
