Stefan Georgi – RMBC II

Stefan Georgi – RMBC II

RMBC II

RMBC II Download

RMBC II BY Stefan Georgi

Stefan Georgi – RMBC II Download

Stefan Georgi – RMBC II is a next-generation DTC marketing and copy system designed to transform traditional copywriters into high-level “copy thinkers” who can generate world-class funnel assets in a fraction of the time. Instead of spending weeks on a single VSL or campaign, this course shows you how to combine deep strategy with AI so you can create complete funnels, ads, emails, and upsells in minutes and dominate the 2025 direct response landscape.

Rather than teaching you how to write line by line, RMBC II focuses on how to think about copy and marketing holistically: understanding customer journeys, platform context, funnel architecture, and the true purpose of every asset in your system. You’ll learn how to direct AI as a strategic partner, build high-converting VSLs, advertorials, PDPs, emails, ads, upsells, and more – all aligned to a clear, data-driven D2C strategy.

Whether you’re a freelancer, in-house marketer, or business owner, RMBC II gives you the frameworks, processes, and AI-powered workflows you need to move from “burned-out copy writer” to “illuminated producer” who can think, plan, and deploy complete funnels at speed.

RMBC II Download – What’s Included

When you download RMBC II, you get the complete, updated system for modern direct response and DTC marketing, including:

• Full RMBC II training covering the entire D2C funnel from cold to repeat buyer
• Step-by-step frameworks for VSLs, advertorials, PDPs, checkouts, emails, ads, and upsells
• AI-powered workflows using LLMs (with a strong focus on Claude) to generate assets in minutes
• Research systems for product/market awareness, competitors, and psychographics
• Unique Mechanism ideation, evaluation, and expansion processes
• Funnel structure training based on 15 key factors that determine your architecture
• Post-purchase monetization strategies with upsells, cross-sells, and email journeys
• Bonus expert trainings on CRO, eCommerce, Amazon, webinars, VSL performance, and more
• Ongoing updates for a full year to keep the processes aligned with evolving AI capabilities

RMBC II Course – Modules & Structure

RMBC II is divided into two major sections: the complete funnel journey from cold prospect to first sale, and the post-purchase journey that maximizes customer lifetime value. Each part is broken into focused modules that build on each other and plug directly into AI workflows.

Part 1 – Foundations & The New D2C Landscape

The training begins with a deep dive into what copywriting really is in 2025 and why traditional “sit and write” methods are no longer enough. You learn the two crucial customer journeys you must understand, what modern sales funnels look like, and why context is king across platforms like Meta, native, YouTube, Google, and more.

This section introduces the RMBC II philosophy: simplifying complexity, using AI intelligently, and structuring your thinking so every asset fits into a coherent, revenue-focused customer journey.

Part 2 – Deep Research & Unified Strategy

Here you learn how to perform deep research that feeds everything else you create. You cover product/market awareness, competitor analysis, and psychographic insights, then consolidate it all into a unified research document that can be fed directly to AI models.

• Product/market awareness and how it shapes your messaging and offers
• Competitor research for claims, positioning, and differentiation
• Psychographic research to uncover deep emotional drivers and desires
• Unified research documents you can reuse across funnels and campaigns
• Ingredient and proof research (when relevant) using LLMs to pull studies and claims quickly

The result is a strategic “source of truth” you can lean on for every VSL, email, ad, or landing page you create.

Part 3 – Unique Mechanisms & Big Ideas

This module focuses on creating, testing, and expanding Unique Mechanisms – the core idea that makes your offer feel fresh, different, and essential. You learn how to brainstorm UMs with AI, evaluate them, and expand them into full marketing angles using structured LLM projects.

You also see how to organize these mechanisms inside Claude projects so they’re instantly reusable across VSLs, advertorials, ads, and email campaigns.

Part 4 – VSL Copy Foundations & Structures

In this part, you dissect the structure, flow, and purpose of high-performing VSLs. You go through long-form, medium-form, and short-form examples, understand hook strategy, and see how VSLs are adapted for different placements such as in-feed and on-page.

• Core sales copy structures for multiple funnel lengths
• Financial and DTC examples broken down step by step
• Hooks training, including ADHD-style hook ads and patterns for fast attention
• Differences between in-feed vs. on-page VSL strategies

The goal is to internalize how powerful video sales messaging works before you plug AI into the process.

Part 5 – Brief 2.0 & AI-Ready Setup

Instead of using vague or generic briefs, RMBC II introduces the “Brief 2.0” – a structured, AI-ready brief that tells LLMs exactly what they need to know. You see the difference between old briefs and the new approach, then use a Brief 2.0 generator inside Claude projects to build briefs on demand.

This ensures every asset you create with AI is grounded in accurate research, clear positioning, and precise objectives.

Part 6 – VSL Creation With AI

Now you move into full production. You set up Claude project recipes for multiple VSL lengths (long, medium, 3–7 minutes, short) and watch complete walkthroughs of generating VSL scripts quickly. You learn how to guide, refine, and optimize the outputs so they’re aligned with your structure, research, and Unique Mechanism.

By the end, you’ll know how to go from research to a strong VSL in hours instead of weeks.

Part 7 – RMBC II Recap & Integration

This module ties everything together with a clear recap of the processes you’ve learned so far. You see how research, briefs, UMs, and AI workflows connect into one coherent system, so you’re never guessing what step comes next when building a funnel.

Part 8 – Advertorials

Here you dive into advertorials: what they are, how they differ by platform, and why they’re critical bridges between ads and VSLs or PDPs. You learn how advertorial length and angle shift based on Meta, native, or other placements, then set up Claude projects to generate endless advertorials for different funnels and platforms.

Part 9 – PDPs (Landing Pages)

This module focuses on PDPs and sales pages of different types and lengths. You see when a PDP should look like a long sales letter, when it should be short, and how it fits into the full A→B journey.

• Breakdowns of multiple PDP styles and their purpose
• Core elements that drive conversions on product pages
• AI workflows for cloning winning structures and generating new PDPs fast

By the end, you’ll know how to architect and produce landing pages matched perfectly to your traffic source and offer.

Part 10 – Checkouts & Micro-Conversion Points

You explore multiple checkout flows, from ultra-simple to more detailed designs. The training shows you the common conversion elements that matter, how to spot friction, and where to add or remove information so more people complete their purchase.

Part 11 – Ads Across Platforms

RMBC II then takes you through ads on Meta, native, Google, TikTok, and YouTube with help from specialists. You see the structures, hooks, and patterns that work best on each platform and get AI-driven processes for generating winning ad concepts and copy in bulk.

Part 12 – The 15 Factors That Determine Your Funnel Structure

One of the most powerful parts of RMBC II is the framework that shows you exactly how to choose the right funnel structure for any product. You learn 15 key factors to evaluate – from price point and promise to traffic source and customer awareness – and then map them to an optimal funnel architecture.

This turns funnel planning from guesswork into a repeatable, strategic process.

Section II – Post-Purchase Journeys & Lifetime Value

The second half of RMBC II focuses on what happens after the first sale: upsells, cross-sells, and email journeys that maximize revenue, retention, and lifetime value.

Part 13 – Upsells & Cross-Sells

You study the psychology, strategy, and economics behind upsells and cross-sells, with real funnel walkthroughs for supplements, cleaning products, protein bars, biz opp, and info products. You then set up Claude projects that can generate upsell copy for any offer, on demand.

Part 14 – Email Marketing Journeys

This module covers the full email ecosystem: abandon carts, welcome series, promotional campaigns, reorder flows, and winbacks. You see specific flows for supplements, SaaS, book-a-call funnels, and digital products – then build AI workflows to generate sequences quickly for any niche.

• Abandon cart campaigns that recover lost revenue
• Welcome series for ecom, high-ticket, and digital courses
• Holiday and flash sale promotions with proven structures
• Reorder and winback sequences for physical and subscription offers
• Claude project setups for endless email sequences

Instructor Background

The creator of RMBC II has spent over a decade building and scaling multiple DTC brands, telemedicine offers, SaaS products, and supplement companies to multi-million and even eight-figure revenue. Drawing from real campaigns that have produced billions in sales, this program distills the same thinking, structures, and systems used to launch top-performing VSLs, funnels, and offers across numerous markets.

RMBC II reflects years of in-the-trenches experience: building offers from zero to nine figures, optimizing funnels, integrating AI workflows early, and refining a methodology that lets you create full funnel ecosystems at speed without sacrificing quality.

Why RMBC II Stands Out

• Built for the 2025 D2C environment where context, platforms, and AI all matter
• Teaches you to become a “copy thinker” instead of just a copywriter
• Covers the full funnel: ads, VSLs, advertorials, PDPs, checkouts, upsells, and email journeys
• Integrates AI at every step with clear, reusable workflows and project setups
• Includes a powerful framework for choosing the right funnel structure for any offer
• Backed by real-world results across multiple industries and business models
• Updated for an entire year to keep pace with changes in LLMs and marketing platforms

Conclusion

RMBC II By Stefan Georgi is a complete DTC marketing system that shifts you from slow, fragmented copywriting into fast, strategic production of high-performing funnel assets. With deep research frameworks, Unique Mechanism development, AI-powered VSLs, advertorials, PDPs, ads, upsells, and email journeys, it gives you everything you need to stay ahead in the new era of direct response.

Download RMBC II.

Sales Page: https://www.stefanpaulgeorgi.com/rmbc2-launch/