Susan Wenograd (CXL) – Google Ads Experiments
Google Ads Experiments
Google Ads Experiments By Susan Wenograd (CXL)
Susan Wenograd (CXL) – Google Ads Experiments Download
Master Google Ads Like a Top 1% PPC Expert
In the world of paid advertising, the winners are the ones who test, experiment, and optimize strategically. The Susan Wenograd (CXL) – Google Ads Experiments course from CXL teaches you how to run structured, measurable A/B tests inside Google Ads, measure incremental lift, and turn test results into revenue-driving decisions. If you manage PPC campaigns—this course is your path to higher ROAS, fewer wasted budgets, and repeatable growth.
What Is the Google Ads Experiments Course?
A practical, experiment-driven framework. Susan Wenograd’s training focuses on helping you run reliable experiments inside Google Ads: controlled A/B tests, bidding and audience experiments, Performance Max comparisons, and repeatable frameworks that deliver real results.
What You’ll Learn Inside the Course
- How to set up precise A/B tests — ad variations, keyword experiments, bidding strategy tests, and audience split-tests that give statistically meaningful results.
- How to measure incremental lift — accurately track CTR, conversion rate, CPA/ROAS and true revenue impact so you can justify spend with data.
- How to identify winning ads faster — reduce wasted impressions, stop losing variations early, and scale winners quickly.
- How to build a repeatable testing framework — plan, execute, analyze, and apply learnings so experiment results become long-term gains.
Course Curriculum Breakdown
Google Ads Search Experiments
Things to Know Before Making an Experiment
The Experiments Interface
How to navigate to Experiments, and understand its user interface.
Ad Variation Experiments
How you can still test ads, even in the era of Responsive Search Ads.
Custom Experiments
What custom experiments are, and a walkthrough of making them.
Custom Experiments: Bidding
One campaign Experiment that’s always worth running: testing bid types.
Custom Experiments: Audiences
Learn more and maximize your best-performing audience segments.
Performance Max Experiments
See how Google’s latest Campaign type will do against your traditional setups.
Course Wrap- Up
Review the key takeaways from the course
Who Is This Course For?
- PPC Managers who want to improve campaign performance with structured experiments.
- Agency owners who must deliver measurable improvements and justify client spend.
- In-house marketers handling ad budgets and needing data-backed decisions.
- Freelancers & consultants wanting to position themselves as senior, data-driven experts.
Why This Course Is Different
- Real testing strategies, not theory: Susan teaches from thousands of live tests.
- Data-first approach: learn to design statistically valid experiments and analyze incremental lift.
- Repeatable system: frameworks you can reuse across clients and campaigns.
- CXL certificate: official course certificate you can display on LinkedIn and resumes.
Exclusive Course Benefits
- Step-by-step video lessons
- Advanced testing templates & checklists
- Reporting frameworks and sample scripts
- Access to CXL learning library and updates
Conclusion
The Susan Wenograd – Google Ads Experiments course is the practical blueprint for turning ad testing into predictable growth. If you want to increase conversions, lower costs, and justify every ad dollar with real data, this is the training that will elevate your Google Ads work to the top 1% of PPC professionals.
Enroll Susan Wenograd (CXL) – Google Ads Experiments today and start building your experimentation engine.
Sale Page: https://cxl.com/institute/online-course/google-ads-experiments/
